In 2015, the company`s intellectual property was purchased by Hong Kong clothing group Tristate Holdings Limited (SEHK: 458). [9] « You shouldn`t do Gore-Tex [color of clothing], » says Harvey. « But, » Grigoletti says, « when everyone in the company saw the play, they said it was 100% C.P. Company, but not in a nostalgic way. » It`s deeply C.P. Company, because it takes clothing dyeing to a new extreme – « super technology, » says Pungetti. In 1984, Osti sold his shares to GFT (Gruppo Finanziario Tessile), but remained the brand`s stylist until 1994. [7] In 1993, the brand was taken over by Carlo Rivetti. Rivetti changed the company`s name from C.P. Company to Sportswear Company. In 2010 it was sold to Enzo Fuscos FGF Industry S.P.A. [8] There is too little space to accommodate C.
P. Society to do full justice here, but if you want a good idea of its enduring appeal, a monster book called C.P. Company 971-021 is available on cpcompany.com. He has a number of CPs for life. Fans, including a few famous faces here and there. Harvey sits in a design studio in Bologna, Italy, alongside Alessandro Pungetti — together they lead the company`s design — and Enrico Grigoletti, marketing director of C.P. Behind this lies what looks like an archive of functional yet stylish sportswear, a reasonable assumption given C.P. Company`s illustrious 50-year history as a supplier of state-of-the-art sportswear. And it`s clear when you hear Grigoletti, Pungetti and Harvey speak that this is still the case; There is excitement and exuberance – albeit a calm and unwavering confidence – in the way they talk about upcoming projects. Hugh agrees: « C.P. is about mastering many details, an extensive vocabulary of materials, techniques, treatments and design ideas.
In the 1980s, before the internet, Osti was unaware of the impact of his designs overseas – especially in the UK, where they were instinctively paired with adidas sneakers bought by fans across Europe who wanted to develop the confidence and skills of a new look. Today, football has changed, as has the scene around it, but the same tribal driving impulse remains at the heart of a terrace culture. C.P. Company is an Italian clothing brand founded in 1971 by designer Massimo Osti. [1] Originally named Chester Perry at the suggestion of his fashion entrepreneur friend Corrado Zannoni, the name was changed in 1978 following a lawsuit filed by Chester Barry and Fred Perry over the use of their first and last names.[1] [2] This tissue innovation was also made possible by the use of clothing dyeing, a technique used by C.P. The company was the first company in the world to expand in the mid-1970s, in which fully finished garments are dyed from multiple fabrics and fibers as a final step to produce garments with unique chromatic richness and tone-on-tone subtlety. Pungetti is quick and precise when asked if there`s a piece in the Fall/Winter 2022 or Spring/Summer 2023 collections that has the potential to become the brand`s new trademark – the upcoming Mille Miglia jacket. « Gore-Tex dyed in a dress, » he said, before Grigoletti repeated the question in Italian. A lot has changed in men`s fashion since the turn of the millennium. In fact, if you look closely, every moment in time is the expression of a search for identity and a central cultural narrative. Style is a continuum, essentially a manifestation of being part of the world we live in, as well as a form of self-expression.
The development of urban sportswear for men continues to progress, with cultural trajectories that seem to make today`s clothing iconic artists of the season. You see, clothing is an extension of our individualism as well as our cultural mentality. The use of clothing dyeing is especially noticeable when you think about how C.P. The company actually looks – the process ends with a canvas that is otherwise cold and colorless completely transformed. The pieces themselves have a militaristic vibe that sometimes borders on dystopia – see the brand`s famous Mille Miglia jacket, which features folding glasses on the hood reminiscent of trench-era gas masks. Numerous cleverly placed pockets or cleverly zipped compartments leave no illusions that these parts are intended to serve a real purpose – a cold and calculated design. But, as Pungetti points out, dyeing clothes adds « a warmth [and] something more romantic » to the pieces. Grigoletti, the marketing director, adds that « the technique of dyeing the clothes adds nuances and a human touch to the pieces ». Both brands trusted each other`s know-how to transform pieces that would otherwise have been untouchable.
The Beckenbauer training top was provided by the dyeing laboratory of the company C.P. in Ravarino, the classic Samba sneaker has been reworked into a new silhouette called Kamanda. Meanwhile, C.P. Company`s flagship Explorer jacket has been refined with contemporary sportswear accents. « It was nice to have both companies get their hands on these truly iconic things at the same time, » Harvey said. « There wasn`t a single fundamental point where we didn`t immediately `understand` each other. » Born out of an obvious functional necessity, urban sportswear is getting a boost this season with the arrival of a rampant technological revolution in Gen Z. This fall-winter season, C.P. Company explores utility and function in its own way.
Founded in Italy in 1971 by Massimo Osti, the revolutionary designer who is now considered the « godfather of urban sportswear » (who is also the founder of Stone Island), C.P. Company have become a statement of men`s fashion worldwide. Since their first iterations, « Goggles » and « Lens » pieces have been recurring features on coats, tops and accessories season after season, helping to make C.P. Company synonymous with cool counterculture in Europe and abroad. Each season, C.P. Company draws on its proven archive of innovative and iconic pieces to create a unique outdoor wardrobe. This season`s inspiration is inspired by a dystopian future, offering designs that blend the past with the present and future, continuing to show the brand`s evolution in experimenting with clothing colors. LS Technology is one of C.P. Company`s largest assets. We have our own trinovation laboratory in Italy, where we develop and test new tissues and treatments.
Clothing dyeing technology is part of what makes us who we are as a brand. Massimo Osti invented clothing dyeing at C.P. Company. We are able to color any color on earth, and the emotion of our coloring is a pillar of the exclusivity and uniqueness of the C.P. We love the idea of being chefs in a colorful kitchen, where we constantly challenge ourselves to create something new and unique. In true C.P. Company fashion, when everyone is busy looking at their archives, it`s focused on the future. LS: Every season, we start researching and testing new fabrics and finishes. A sales briefing sets the objectives for the season and we work closely with merchandising, marketing and product development. We sell two collections per season, and after the market, we make sure we support our customers with training, advertising and local services to increase demand and their sales.
These activities also provide useful market information, which is kept and discussed for the briefing of the next collection. I believe that brand management is an ongoing process to create opportunities for the company. Each function, each action cannot be self-contained – but must be used to add value to subsequent functions and activities. There are few people, even in fashion, who really know the meaning of the name Chester Perry. Perhaps it is better known by the name into which it has transformed: C. P. Company. Many more should. Because C.P. Company is the primogenitor, of much of what we know today as street style.
The Italian brand, which celebrates its 50th anniversary this year, was founded in 1971 by Massimo Osti, a graphic designer from Bologna turned clothing engineer and created a whole new branch of Italian fashion with a fascination with functional military and civilian clothing. Call it Italian Sportswear. This aesthetic is at the heart of C.P.`s identity and success, particularly on British football pitches. « It`s Osti, » Sandison says. « It was unattainable and luxurious in the early 90s – it wasn`t the aesthetic of the British working class and they wanted to feel like they were from Florence or Milan. It was about giving the impression of being on a boat and not on community property. This is a recurring theme when talking to people about C.P. Company. « There was this magenta Watch Viewer jacket from two or three years ago that almost looked like pancake paper, » says Daniel Sandison, co-founder and editor-in-chief of Mundial, the football culture magazine and formerly of Hypebeast.
